Press Release: The Netherlands at Hannover Messe

21 April, 2016

The embassy of The Netherlands in Germany has published the following press release considering the Dutch presence at the Hannover Messe 2016. Cleantech Holland is the main organiser for the Holland Energy & E-mobility House in hall 27, booth H40.

Global Challenges, Smart Solutions – the Netherlands at the Hannover Messe 2016

The future lies in the here and now. The Hannover Messe demonstrates this like no other event. This year, a large number of exhibitors will again represent the Netherlands at the world’s most important industrial fair, which will take place from 25 to 29 April. Around 120 Dutch companies and knowledge institutions exhibiting in the Holland High Tech House (hall 2), the Holland Industrial Supply Pavilion (hall 4) and Holland Energy & E-mobility House (hall 27) will demonstrate that the Netherlands is a truly international player when it comes to industry and innovation. This year’s Dutch contingent will be participating under the motto ‘Global Challenges, Smart Solutions’.

Dutch Prime Minister Mark Rutte will attend the fair on Monday 25 April, visiting innovative high-tech companies and knowledge institutions at the Dutch pavilions, including start-ups and smart industry firms. He will also open Wissenstag (‘knowledge day’), an event taking place for the third year running, demonstrating the importance of collaboration between industry, research institutions and the government for a progressive high-tech industry. Bringing different disciplines together can help ensure that new technologies are marketed more quickly and at lower cost. This approach is known as ‘open innovation’ in the Netherlands. Renowned German and Dutch speakers at the Wissenstag event will reiterate their belief that innovation happens when you look beyond your borders and forge partnerships.

Minister of Education, Culture and Science Jet Bussemaker will also visit the Hannover Messe on Monday. She will be focusing on human capital: what skills will be needed for the jobs of the future, and how can we attract a wide range of highly talented workers? At the Wissenstag event the minister will launch the STEM (Science Technology Engineering Mathematics) project which is designed to promote European technology education. Jet Bussemaker will also launch NWO’s Women in Science Excel (WISE) programme, intended to attract top female scientists from all over the world.

Germany and the Netherlands are the fourth and fifth most competitive economies in the world, according to the World Economic Forum’s Global Competitiveness Report 2015-2016. Both countries are leading the way in the fourth industrial revolution with their smart industry programmes. Above all, however, Germany and the Netherlands have successful ‘knowledge ecosystems’ in which industry, knowledge institutions and public authorities collaborate effectively. This offers the prospect of improving our excellent collaboration even further. To this end, Prime Minister Rutte will meet with Lower Saxony’s Prime Minister Stephan Weil, and attend the signing of a declaration of intent by Nikhef (National Institute for Subatomic Physics) and the Albert Einstein Institute for the construction of the Einstein Telescope, a gravitational wave detector located on the border between the Dutch province of Limburg and North Rhine-Westphalia. On Tuesday 26 April the Dutch embassy is organising an event on smart industry in collaboration with Allianz Industrie 4.0 from Baden-Württemberg, at which the Netherlands and the German state will share experiences related to digitalisation and integrated industry. There will also be a ‘get-together’ for companies from the Netherlands and North Rhine-Westphalia on the same day.

In April the focus is very much on high tech collaboration between the Dutch and Germans. Alongside the successful ‘Economy of the Future’ trade mission to Bavaria in the presence of King Willem-Alexander and Queen Máxima on 13 and 14 April and German-Dutch government consultations on 21 April, the Dutch presence at the Hannover Messe constitutes another outstanding contribution to the German-Dutch partnership for industry and innovation. Consul General Ton Lansink will therefore reflect on this important month for innovation in the Netherlands at the reception marking King’s Day on 27 April (hall 4, 17.00).

Attracting some 6500 international exhibitors, the Hannover Messe is the largest industrial fair in the world. Each year it welcomes around 200,000 visitors from 70 countries. The Netherlands will participate with over 120 exhibitors at the fair this year.

For further information about the Dutch presence at Hannover Messe, please do not hesitate to contact us at or 0031-79 3531 390.


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